My Unique Selling Proposition to You
Strategic design for clarity, momentum, and measurable results. From brand to web to pitch, I turn ideas into assets that perform.
What You See Is What You Get
Design that doesn't just look good, it works
I don't decorate. I deconstruct. I ask better questions, challenge assumptions, and design solutions rooted in clarity, intent, and business goals.
Does your brand have something to say? I make sure it's heard, loud and clear.
From naming a company to rewriting slide 37 of your pitch deck - I obsess over tone, language, personality, and consistency.
Creative momentum you can feel
Clients tell me they love working with me because I bring clarity, ideas, and momentum. I'm fast, strategic, and all-in.
12 skills that fuel strategy and storytelling.
When you learn from trial-and-error, you make a lot of mistakes, but you learn so much in the process! Over the years, I have honed a priceless skillset, based on experience.
I connect the dots across silos, turning complexity into coherence with elegant design logic.
I shape narratives before deliverables, making meaning the driver of design, not the other way around.
I design for people, not personas, blending business intelligence with emotional awareness to create work that actually resonates.
I take responsibility for outcomes, not just tasks, and deliver with clarity and reliability.
I move fast, and smart, bringing ideas to life with urgency and precision.
I don’t take feedback personally, I use it as fuel to raise the bar, every time.
I motivate, direct, and protect the creative process, building trust while keeping standards sky-high.
I simplify the complex without dumbing it down, giving everyone a clear path forward.
I read the room and modulate accordingly, making space for candor, creativity, and care.
I question defaults to unlock better outcomes, with tact, rigor, and zero ego.
I don’t (just) make things pretty, I make them undeniable, driven by intent, not just aesthetics.
I learn, unlearn, and reframe quickly, adapting with intention, not panic.
The Story Behind the Storyteller
I’ve lived and worked in five countries, launched brands, and partnered with global companies. All to answer one question: how do you turn complex ideas into stories people actually care about? My journey from Oracle to Apple to Norigami, and working with clients like IBM, Marriott, and Philips, has shaped not just my craft, but also my belief that design only works when it connects deeply with people.
I didn’t just “fall” into visual storytelling. I earned it by working in five countries, building brands at Apple, Oracle, and Smartbox Portugal, and later launching Norigami in London, a concept that went from scratch to investor-ready with nothing but guts, vision, and design firepower. Along the way, I worked with clients like IBM, Marriott, Ogilvy, J&J and Philips, pulling global best practices into creative work that actually moves the needle.
Here’s how I work: I listen. Really listen. To what you say, and to what you don’t. I take your feedback seriously, but I’ll also push back when I know there’s a smarter move. Because the goal isn’t to please you in the moment, it’s to make the work impossible to ignore once it’s out in the world.
I use AI, but only as a tool to feed into my vision. I don’t outsource to it. I fight with it. I prompt, refine, and push until it bends to my vision. It’s not faster, cheaper, or easier; it’s how I keep raising the bar for what’s possible.
And when I’m not doing that? You’ll probably find me cooking up a storm, kitesurfing, getting lost in a new city, hammering out jazz-funk on a keyboard, or shaping wood into something useful (or not). Those things keep me human, so I don’t just design for screens, but for people.
