The Story Behind the Storyteller
I spent twenty years in rooms where presentations decided things.
Five of them at Oracle as a global key account manager, one year in Dublin and four in Paris, carrying more than $10 million a year. Quota Club four years running.
Four at Apple in Paris, delivering strategic presentations to C-suite audiences on how their businesses could work differently, and closing the first European multi-stakeholder iPad programme with General Motors and Disneyland Paris.
Four more in London, running a food and beverage brand I founded, where I raised $110,000 on the strength of a deck I built myself. Selfridges and Sourced Market both took us on for pop-ups. In May 2018 BBC Good Food named us one of the best sandwiches in London.
Between them, four years as COO of a 35-person business in Lisbon, sitting on the other side of the table while other people presented to me.
Then I became the designer.
That order matters. Most presentation designers learn the craft and then learn the stakes. I learned the stakes first, for two decades, and it is why I cannot leave a weak narrative alone.
I deconstruct before I design.
Better questions, fewer assumptions. Every decision is rooted in clarity, intent, and business goals. The aesthetics follow the logic.
Every brand has something to say. I make sure it lands.
From naming a company to rewriting slide 37, I obsess over tone, language, and consistency. How you say it is the brand.
Clients call it momentum. I call it normal.
Fast, strategic, all-in from the first call. I take feedback seriously, and push back when I see a smarter move.
5
Countries lived and worked in
15+
Years of design practice
3
Companies founded or co-founded
Five countries. One discipline.
I didn't fall into visual storytelling. I earned it, working across Europe and North America, building brands at Apple, Oracle, and Smartbox, then launching Norigami in London from scratch: no blueprint, no funding, just guts, vision, and design firepower.
Along the way, I partnered with IBM, Marriott, Ogilvy, J&J, and Philips, pulling global best practices into creative work that actually moves the needle.
Here's how I work: I listen. Really listen: to what you say and what you don't. I take feedback seriously, and I'll push back when I know there's a smarter move. The goal isn't to please you in the moment. It's to make the work impossible to ignore once it's out in the world.
I use AI as fuel, not a crutch. I prompt, refine, and push until it bends to my vision. Not faster or cheaper. Just a higher bar.
The skills that make it possible.
Story-First Thinking
Narrative before deliverables. Meaning drives the design, not the other way around.
Systems Thinking
Connecting dots across silos, turning complexity into coherence.
Strategic Empathy
Designing for people, not personas. Business intelligence meets emotional intelligence.
High-Velocity Execution
Fast and precise. Ideas to life with urgency and craft in equal measure.
Radical Ownership
Responsible for outcomes, not just tasks. Clarity and reliability, without the hand-holding.
Challenger Mindset
Questioning defaults to unlock better outcomes, with tact, rigor, and zero ego.
How I work
Process
I start from blank slides.
Every project is built from scratch. Before I open a single deck, I dig into your business, challenge your narrative, and sharpen the message. Sometimes I question the model itself. If the story has a gap, I'll find it. Because a beautiful deck on a fragile argument is still a loss in the room.
Craft
What I deliver is presentation-day ready.
No typos. No animation misfire. No placeholder that slipped through. I am thorough by nature: every build is tested, every timing is intentional, every transition earns its place. When the deck leaves my hands, it can stand in front of anyone, on any day, without a last-minute panic.
Built in
Keynote
PrimaryWhere I do my most demanding work. Apple brought me to Cupertino to design for their top executive audiences; the precision of animation, timing, and visual language that Keynote enables is unmatched for high-stakes storytelling.
PowerPoint
ExpertA decade of enterprise-grade work: fully interactive decks, complex animation builds, touch-wall formats, and editable templates that live in clients' hands long after delivery. The industry standard, and I know every corner of it.
Figma Slides
FluentIdeal for visually rich static decks where the design system already lives in Figma. Excellent for pitch decks and collaboration. Not built for complex animation; I reach for it when the visual craft matters more than motion.
Google Slides
FunctionalUsed when large enterprise clients require it. Capable of clean, on-brand work, but too constrained for the immersive animated experiences I typically design. I make it work; I just don't prefer it.
