PROJECT TYPE
Presentation Design
Client
FoodSpace
Client Type
Managing Director
Agency
None
Designing an engaging Sales Deck in Foodservice
A sales tool that speaks startup energy with enterprise-level clarity—built to grow with the business.
/ impact
Designing an engaging Sales Deck in Foodservice
The Ask
FoodSpace needed a master sales deck that could clearly articulate their value proposition to a range of stakeholders — from national grocery buyers and retail tech partners to investors and procurement teams.
The ask wasn’t just for “pretty slides,” but for a modular storytelling system that could flex based on audience type, depth of conversation, and stage of engagement.
The Challenge
- The company’s offering is multifaceted, combining AI, computer vision, data science, and retail UX, which makes it challenging to explain quickly without overwhelming the viewer.
- Their prior decks leaned too heavily on text and internal language, which confused early-stage calls.
- We needed to clarify the story, highlight benefits over features, and build a visual system that could support short intros and deep dives alike.
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Designing an engaging Sales Deck in Foodservice
The Solution
- We created a dynamic, brand-aligned sales deck built around modular narrative blocks: What We Solve, How It Works, Why It’s Different, and Who It’s For.
- The slides were minimal, graphic, and hierarchy-driven, with clear icons and bold headers guiding attention.
- Animated flows and product mockups showed how the tech integrates into real retail environments, while a flexible “menu” structure allowed sales reps to tailor the story to each audience.
The Outcome
- The new deck became FoodSpace’s go-to communication tool across departments, used for sales calls, investor intros, and internal strategy meetings.
- Teams reported improved understanding from external audiences, shorter sales cycles, and more confidence presenting the company’s capabilities.
- It also reinforced design consistency and storytelling clarity across the broader brand ecosystem.
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