PROJECT TYPE
Presentation Design
Client
IBM Quantum
Client Type
Corporate
Agency
None
Designing the 2022 IBM Quantum Summit Keynote
Presentation design for IBM’s flagship Quantum Summit keynote — turning dense, technical material into a clean, confident, and brand-consistent visual experience.
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Designing the 2022 IBM Quantum Summit Keynote
The Ask
Ensure the full Summit deck was visually cohesive with IBM Quantum’s brand guidelines, while simplifying slide structures, improving layout clarity, and animating transitions to keep audience attention high across a wide range of topics, from encryption protocols to ecosystem partnerships.
The Challenge
- Highly technical content: Complex quantum computing concepts, statistical data, and timeline graphics that needed simplification without dumbing down.
- Strict brand compliance: Every color, font, layout, and spacing had to follow IBM’s global standards precisely.
- Confidentiality: Most content was internal or sensitive, with strict data-handling protocols.
- Multiple speakers: The deck needed to support a seamless flow across various speakers and subject shifts.
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Designing the 2022 IBM Quantum Summit Keynote
The Solution
- Visual consistency: Audited and redesigned 100+ slides using IBM’s carbon design system principles—ensuring typographic rhythm, uniform margins, and consistent visual hierarchy.
- Information architecture: Reorganized slides by topic and subtopic to improve pacing.
- Subtle storytelling: Employed clean layouts, full-bleed imagery, and minimal animations to emphasize precision and forward-thinking innovation.
- Speaker support: Structured slide sequences to enhance presenter flow across breakout topics like quantum-safe cryptography and OpenQASM.
The Outcome
- The refined keynote debuted at the IBM Quantum Summit 2022 and was praised for its elegance and clarity.
- The internal team highlighted how the design helped distill complex science into accessible narratives without compromising technical depth, earning positive feedback from internal stakeholders, external press, and industry analysts.
Build Something Worth Talking About
Your story won’t sell itself. Let’s turn your slides into a stage that wins hearts and wallets.
