Making Investors Dream about (yet) another Social Travel App
Underpin, a social platform for travel recommendations, brought me in to design a polished pitch deck that clearly showcased their vision and monetization strategy.


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Making Investors Dream about (yet) another Social Travel App
The Ask
Design an investor-ready pitch deck that explained the concept, proved demand, and mapped monetization with a clear go-to-market plan.
The Challenge
- Value built on trust and network effects, hard to quantify;
- Needed balance between technical clarity and user appeal;
- Complex monetization model had to be simplified
Making Investors Dream about (yet) another Social Travel App
The Solution
- Structured story around problem → solution → benefits → investment;
- Used travel imagery, map pins, and UI mockups for clarity;
- Simplified monetization into a clean flowchart; Backed traction with infographic-style stats
The Outcome
The deck translated a complex app vision into a polished, emotionally appealing investor story that built confidence in Underpin’s potential.
Build Something Worth Talking About
Your story won’t sell itself. Let’s turn your slides into a stage that wins hearts and wallets.