Pitch & Investor DeckFMCG / Consumer Goods2023
Post Consumer Brands
Designing a New Business Pitch Deck for a huge FMCG Brand
In partnership with Grey
I was tasked by Grey to bring storytelling and design discipline to a major new business opportunity. The pitch deck combined insight-driven slides with bold creative to tell Post’s growth story across breakfast innovation, family appeal, and cultural relevance—while maintaining a crisp, modern visual style throughout.
The Ask
Design a pitch deck for Grey to pitch for Honey Bunch of Oats to Post Consumer Brands.
The Challenge
- •The biggest challenge was navigating multiple stakeholders, strategy leads, creatives, account directors, each with different takes on tone, message, and structure.
- •The deck had grown too long and redundant during internal iteration. We needed to distill a sea of ideas into a concise, energetic pitch that told a compelling story.
- •Visually, it had to feel contemporary but still resonate with Post’s family-centric legacy.
The Solution
- •I led a structural and visual overhaul, streamlining the pitch into clear chapters that mapped to Post’s business objectives.
- •The story arc moved from insight to opportunity to execution, using bold editorial slides, minimal copy, and audience-centered framing. Design cues balanced clean grids and whitespace with playful references to Post’s product portfolio.
- •Each slide reinforced momentum, helping Grey’s team tell a sharp, unified story.
The Outcome
- •The new business pitch was not only visually elevated but also more focused and persuasive.
- •It gave Grey’s presenters a clear narrative structure to follow, and clients remarked on the clarity and polish of the final deck.
- •While the outcome of the pitch is proprietary, the process helped sharpen Grey’s creative storytelling approach for future RFPs and set a new internal standard for deck excellence.