Post Consumer Brands

The Ask

Design a pitch deck for Grey to pitch for Honey Bunch of Oats to Post Consumer Brands.

The Challenge

• The biggest challenge was navigating multiple stakeholders, strategy leads, creatives, account directors, each with different takes on tone, message, and structure. • The deck had grown too long and redundant during internal iteration. We needed to distill a sea of ideas into a concise, energetic pitch that told a compelling story. • Visually, it had to feel contemporary but still resonate with Post’s family-centric legacy.

The Solution

• I led a structural and visual overhaul, streamlining the pitch into clear chapters that mapped to Post’s business objectives. • The story arc moved from insight to opportunity to execution, using bold editorial slides, minimal copy, and audience-centered framing. Design cues balanced clean grids and whitespace with playful references to Post’s product portfolio. • Each slide reinforced momentum, helping Grey’s team tell a sharp, unified story.

The Outcome

• The new business pitch was not only visually elevated but also more focused and persuasive. • It gave Grey’s presenters a clear narrative structure to follow, and clients remarked on the clarity and polish of the final deck. • While the outcome of the pitch is proprietary, the process helped sharpen Grey’s creative storytelling approach for future RFPs and set a new internal standard for deck excellence.