PROJECT TYPE
strategic storytelling
Client
TGI Fridays Franchisor, LLC
Client Type
Production Director
Agency
ADM Productions
Designing Impactful Visuals for a Food Franchisor's Keynote Event
Bringing sizzle to the stage: A bold, brand-forward visual campaign designed to unite global franchisees under one electrifying rallying cry — Ignite the Future.
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Designing Impactful Visuals for a Food Franchisor's Keynote Event
The Ask
Develop a full-stage visual language for a high-stakes global business conference.
Design a look and feel that celebrates the brand’s past while galvanizing franchise owners and execs around a future-forward growth agenda.
Unite diverse stakeholders with punchy, brand-immersive storytelling.
The Challenge
- Create excitement while balancing business content and entertainment
- Maintain TGI Fridays’ edgy and nostalgic tone without feeling outdated
- Ensure consistency across video, slides, historical visuals, and food-centric storytelling
- Design for a massive LED screen backdrop, with animation synced to live presenter pacing
/ impact
Designing Impactful Visuals for a Food Franchisor's Keynote Event
The Solution
- Designed motion-driven conference visuals anchored by the “IGNITE” theme
- Used metaphors like a deconstructed burger to symbolize brand layers
- Celebrated heritage with retro menu modules and iconic inventions
- Delivered custom animations, logo lockups, and seamless screen transitions for an immersive experience
The Outcome
- Energized hundreds of global attendees and franchisees with a unified creative thread
- Successfully reinforced brand legacy while repositioning Fridays for future relevance
- Created a re-usable asset library for regional markets and future leadership events
- Strengthened ADM’s relationship with the client through bold creative execution under tight production timelines
Build Something Worth Talking About
Your story won’t sell itself. Let’s turn your slides into a stage that wins hearts and wallets.
