Designing Impactful Visuals for a Keynote Event in Pharma
Marketing storytelling for a biopharma breakthrough—tailored for both physicians and patients.
Designing Impactful Visuals for a Keynote Event in Pharma
The Ask
ADM Productions brought us in to support the North American launch of PharmaEssencia’s new therapeutic offering — a specialized biopharmaceutical treatment targeting rare blood disorders.
The goal was to create a suite of clear, professional, and emotionally resonant presentation materials for the company’s field sales reps, KOL outreach, and medical education initiatives.
The Challenge
- The material had to communicate both scientific complexity and human impact, often to audiences with vastly different levels of technical expertise (e.g., hematologists, nurses, payers, and patient advocates).
- The visual tone had to be modern and credible without falling into the cold, overclinical aesthetic often seen in pharma. All content also needed to comply with strict regulatory and brand guidelines while offering enough flexibility for rep personalization.
Designing Impactful Visuals for a Keynote Event in Pharma
The Solution
- Built a modular deck usable in full or by section
- Featured clear data visuals, medical illustrations, and metaphorical storytelling (e.g., DNA helix of light)
- Balanced professionalism with empathy to connect science and story
- Prioritized clarity, accessibility, and patient impact in all visuals
The Outcome
- Rolled out nationally through ADM’s pipeline with strong internal reception
- Reps reported greater confidence presenting complex information
- Assets became a foundation for conferences and HCP engagement, reinforcing credibility at launch
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