PROJECT TYPE
Presentation Design
Client
EMD Group Serono
Client Type
Director of Production
Agency
ADM Productions

Turning Complex Pharma Insights into a Clear, Compelling Keynote

A global keynote deck for EMD Serono’s leadership—unifying regional teams under a clear, empowering message.

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Turning Complex Pharma Insights into a Clear, Compelling Keynote

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The Ask

Design a high-stakes keynote that simplified complex pharmaceutical strategy and engaged both internal leaders and external stakeholders.

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The Challenge

  • Dense scientific and business content risked overwhelming the audience
  • Needed to balance technical accuracy with narrative clarity
  • Presentation had to reflect pharma authority while feeling human and accessible
/ impact

Turning Complex Pharma Insights into a Clear, Compelling Keynote

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The Solution

  • Built a clean narrative arc: challenge → science → strategy → impact
  • Applied bold visuals, data callouts, and patient-centered imagery
  • Created modular slides to flex between technical deep-dives and big-picture storytelling
  • Designed layouts optimized for live delivery and post-event circulation

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The Outcome

Delivered a keynote that clarified EMD Serono’s strategy, inspired leadership confidence, and positioned the company as both scientifically rigorous and audience-focused.

Build Something Worth Talking About

Your story won’t sell itself. Let’s turn your slides into a stage that wins hearts and wallets.