PROJECT TYPE
Presentation Design
Client
Post Consumer Brands
Client Type
Agency
Agency
Grey
Designing a New Business Pitch Deck for a huge FMCG Brand
A compelling new business pitch for Post Consumer Brands, crafted with clarity, style, and confidence.
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Designing a New Business Pitch Deck for a huge FMCG Brand
The Ask
Design a pitch deck for Grey to pitch for Honey Bunch of Oats to Post Consumer Brands.
The Challenge
- The biggest challenge was navigating multiple stakeholders, strategy leads, creatives, account directors, each with different takes on tone, message, and structure.
- The deck had grown too long and redundant during internal iteration. We needed to distill a sea of ideas into a concise, energetic pitch that told a compelling story.
- Visually, it had to feel contemporary but still resonate with Post’s family-centric legacy.
/ impact
Designing a New Business Pitch Deck for a huge FMCG Brand
The Solution
- I led a structural and visual overhaul, streamlining the pitch into clear chapters that mapped to Post’s business objectives.
- The story arc moved from insight to opportunity to execution, using bold editorial slides, minimal copy, and audience-centered framing. Design cues balanced clean grids and whitespace with playful references to Post’s product portfolio.
- Each slide reinforced momentum, helping Grey’s team tell a sharp, unified story.
The Outcome
- The new business pitch was not only visually elevated but also more focused and persuasive.
- It gave Grey’s presenters a clear narrative structure to follow, and clients remarked on the clarity and polish of the final deck.
- While the outcome of the pitch is proprietary, the process helped sharpen Grey’s creative storytelling approach for future RFPs and set a new internal standard for deck excellence.
Build Something Worth Talking About
Your story won’t sell itself. Let’s turn your slides into a stage that wins hearts and wallets.
