“Discover the Priceless in Us" High level, New Business Pitch Deck
An internal global campaign pitch crafted to emotionally connect Mastercard employees through music — transforming staff spirit into song.
“Discover the Priceless in Us" High level, New Business Pitch Deck
The Ask
Reignite internal brand engagement post-pandemic by turning Mastercard’s “Priceless” positioning inward, reconnecting their audience worldwide with the company’s purpose.
The Challenge
- Mastercard’s “Priceless” platform was already globally recognizable, but internally, employees felt disconnected from its meaning.
- Remote and hybrid work diluted team cohesion and cultural alignment.
- Mastercard needed a unique and emotionally resonant way to energize staff around a unifying purpose — without relying on dry presentations or top-down messaging.
“Discover the Priceless in Us" High level, New Business Pitch Deck
The Solution
- Created “Discover the Priceless in Us,” a global anthem co-written and performed by employees with artist guidance
- Designed split-screen videos of staff and artists singing together to symbolize unity across regions
- Activated regional events with surprise celebrity appearances (e.g., Shakira) for cultural relevance
- Culminated in a global livestream where employees performed alongside music legends like Randy Newman
- Framed as a PR-worthy internal campaign strong enough to gain external media coverage
The Outcome
While speculative as a pitch, this concept had the potential to:
- Deepen employee connection to Mastercard’s purpose and to one another.
- Create viral, shareable internal moments that elevate morale and culture.
- Reinforce Mastercard’s brand as not just a financial leader — but a human-first, emotionally intelligent organization.
- Enable participation and pride through creativity, not corporate mandates.
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