Redesigning the Website of an established PR Agency expert in Healthcare
A sleek, editorial-style website designed to elevate a top-tier healthcare PR agency with clarity, polish, and confidence.
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Redesigning the Website of an established PR Agency expert in Healthcare
The Ask
MCS Healthcare, a well-established public relations agency specializing in pharma and biotech communications, needed a website overhaul that reflected their credibility and modernity.
Their existing site lacked both usability and storytelling flair, limiting their ability to showcase case studies, thought leadership, and recruitment appeal.
They asked for a content-forward, strategically designed web experience that would resonate with healthcare decision-makers and future talent alike.
The Challenge
MCS’s legacy meant the redesign needed to respect a well-defined tone of professionalism and trust, while infusing a more contemporary and engaging digital presence.
With a wide mix of long-form editorial content, case-based narratives, and dynamic team materials, the challenge was to create a system that could accommodate different formats and evolve over time — without sacrificing clarity or structure. Navigational logic and CMS scalability were key priorities, as was the integration of SEO best practices.
Redesigning the Website of an established PR Agency expert in Healthcare
The Solution
- I designed a modern, editorial-style website that balanced content richness with elegant restraint. The layout was modular and intuitive, allowing MCS to feature deep-dive case studies, strategic service descriptions, and real-time blog content without overwhelming the visitor.
- Brand colors were updated slightly to improve legibility and impact, and content types were cleanly categorized to guide user flow.
- The CMS infrastructure was built in Webflow with a flexible back-end to support ongoing internal updates by non-technical staff.
The Outcome
- The new website significantly elevated MCS’s digital presence and empowered the team with a scalable storytelling platform.
- Stakeholders noted improved user experience, cleaner navigation, and increased time-on-site from both prospective clients and job applicants.
- With a more accurate, compelling digital expression of the brand, MCS positioned itself for future growth and retained its edge in a highly competitive healthcare PR landscape.
Build Something Worth Talking About
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