Internal High-Stake Strategic Deck with Advanced Animation
Strategy isn’t a deck. It’s a data-fueled engine. For OPMG, I was brought in to clarify and visualize their most complex capability stack for a C-level audience — without losing the intelligence behind it.
Internal High-Stake Strategic Deck with Advanced Animation
The Ask
I was responsible for the most advanced and structurally critical section of the deck: illustrating how data signals across touchpoints are captured, modeled, enriched, and applied to drive business actions.
The Challenge
Think: from data ingestion to customer decisioning, in a language the CMO, CTO, and CRO could all align on.
Internal High-Stake Strategic Deck with Advanced Animation
The Solution
- Audited OPMG’s signal taxonomy and frameworks to unify language across analytics, media, and creative teams
- Designed a layered “data journey” showing how first-, second-, and third-party data is captured, modeled, and activated
- Created a “signal grid” metaphor to visualize how deeper data drives +30%, +50%, +100% performance lifts
- Grounded strategy in real use cases like lead scoring, personalization, and pathing models to connect theory to outcomes
The Outcome
- Helped align senior leadership across creative, data, and media
- Visuals became a foundational part of OPMG’s 2025 strategy comms
- Created a reusable visualization system for future client pitches and training
- Transformed complex signal architecture into executive-aligned storytelling
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