Advanced and Strategic Insights Delivery for StarzPlay UK
To help StarzPlay grow in the UK, Special Forces NYC ran a multi-phase insights program decoding British TV culture and its influence on VOD habits through semiotics, expert panels, and consumer research.
Advanced and Strategic Insights Delivery for StarzPlay UK
The Ask
Translate complex UK market insights into a clear, executive-ready deck to guide StarzPlay’s strategy.
The Challenge
Dense consumer data risked overwhelming; Needed clarity for executives; Insights had to be reframed as opportunities
Advanced and Strategic Insights Delivery for StarzPlay UK
The Solution
- Structured narrative from context to insights to growth levers;
- Simplified data into visual frameworks and story-led charts;
- Conducted ethnographic deep dive, semiotics, and expert interviews
The Outcome
The deck turned raw research into a strategic story that clarified opportunities and enabled executive alignment.
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