Inspiring the salesforce with engaging training/workshop.
A fully animated, story-driven training deck designed for Intercept’s salesforce — built to turn dry strategy into memorable workshop engagement.
Inspiring the salesforce with engaging training/workshop.
The Ask
Design a fully branded, modular PowerPoint deck for Intercept’s POA (Plan of Action) meeting workshop that:
- Translates complex pharmaceutical positioning into simple, motivational slides
- Balances scientific messaging with sales engagement
- Includes interactive elements (e.g., SWOT analysis, meme challenge, think tanks)
The Challenge
- Dry, abstract strategy content needed to feel engaging
- Mixed audience from new hires to senior reps required clarity and flexibility
- Workshop had to fit into 2h45 without losing energy
- Design had to stay on-brand while building emotional connection
Inspiring the salesforce with engaging training/workshop.
The Solution
- Built a story-driven arc with empathy, clarity, interaction, and action
- Used visual metaphors (superheroes, racing, molecular motifs) to anchor ideas
- Created modular sections for breakouts, discussions, and a “meme challenge”
- Delivered animated, facilitator-ready slides with smooth pacing cues
The Outcome
The workshop transformed dense strategy into an interactive experience that energized reps, aligned them to Intercept’s vision, and gave managers a reusable training toolkit. The VP of Sales connected with me on LinkedIn and requested my help to design their annual keynote.
More case studies.
If you liked what you've seen, here are a few more you might be interested in!
A Lifestyle-Driven Pharma Pitch Deck That Breaks the Mold
Helping a global agency cut through clinical clutter with a lifestyle-first, high-touch pitch deck for a modern aesthetics brand.
EMD Serono Group 2024 MA&PS Summit
A global keynote deck for EMD Serono’s leadership—unifying regional teams under a clear, empowering message.
