Pharma Training Deck Design that Inspires the Salesforce
A fully animated, story-driven training deck designed for Intercept’s salesforce — built to turn dry strategy into memorable workshop engagement.
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Pharma Training Deck Design that Inspires the Salesforce
The Ask
Design a fully branded, modular PowerPoint deck for Intercept’s POA (Plan of Action) meeting workshop that:
- Translates complex pharmaceutical positioning into simple, motivational slides
- Balances scientific messaging with sales engagement
- Includes interactive elements (e.g., SWOT analysis, meme challenge, think tanks)
The Challenge
- Dry, abstract strategy content needed to feel engaging
- Mixed audience from new hires to senior reps required clarity and flexibility
- Workshop had to fit into 2h45 without losing energy
- Design had to stay on-brand while building emotional connection
Pharma Training Deck Design that Inspires the Salesforce
The Solution
- Built a story-driven arc with empathy, clarity, interaction, and action
- Used visual metaphors (superheroes, racing, molecular motifs) to anchor ideas
- Created modular sections for breakouts, discussions, and a “meme challenge”
- Delivered animated, facilitator-ready slides with smooth pacing cues
The Outcome
The workshop transformed dense strategy into an interactive experience that energized reps, aligned them to Intercept’s vision, and gave managers a reusable training toolkit. The VP of Sales connected with me on LinkedIn and requested my help to design their annual keynote.
Build Something Worth Talking About
Your story won’t sell itself. Let’s turn your slides into a stage that wins hearts and wallets.
