EMD Group Serono
EMD Serono Group 2024 MA&PS Summit
In partnership with ADM Productions
Collaborating with ADM, we created the master keynote for EMD Group Serono’s internal global summit. The design language was structured yet expressive, emphasizing scientific excellence, regional unity, and mission alignment. The result was a high-energy deck that helped leadership energize, inform, and align a multinational audience.
The Ask
Design a high-stakes keynote that simplified complex pharmaceutical strategy and engaged both internal leaders and external stakeholders.
The Challenge
- •Dense scientific and business content risked overwhelming the audience
- •Needed to balance technical accuracy with narrative clarity
- •Presentation had to reflect pharma authority while feeling human and accessible
The Solution
- •Built a clean narrative arc: challenge → science → strategy → impact
- •Applied bold visuals, data callouts, and patient-centered imagery
- •Created modular slides to flex between technical deep-dives and big-picture storytelling
- •Designed layouts optimized for live delivery and post-event circulation
The Outcome
Delivered a keynote that clarified EMD Serono’s strategy, inspired leadership confidence, and positioned the company as both scientifically rigorous and audience-focused.