Chevron New Energies
New Energies Strategic Narrative
In partnership with Fivestone Studios
Partnering with Fivestone Studios and amazing strategist Tim Polder, we helped Chevron’s New Energies division articulate a cohesive visual story around its sustainability strategy. The keynote presentation combined editorial typography, abstract motion cues, and climate data to create an inspiring yet grounded roadmap—one that resonated equally with internal stakeholders and external partners.
The Ask
Chevron’s New Energies division needed to develop a forward-facing keynote presentation to align stakeholders around their sustainability strategy. Fivestone Studios brought us in to lead the visual storytelling and content structure, with a mandate to bring credibility, elegance, and a strong sense of momentum to the message — while avoiding greenwashing or oversimplification.
The Challenge
- •Chevron operates in a highly scrutinized space. Any sustainability communication must be airtight, supported by data, grounded in action, and visually trustworthy.
- •The content was technical and broad, spanning decarbonization, innovation investment, and long-range climate targets.
- •The challenge was to build a presentation that felt emotionally resonant, factually strong, and strategically aligned, all in a single keynote flow.
The Solution
- •I approached the deck as a visual manifesto, using clean editorial layouts, minimalist animations, and high-contrast data visualizations to deliver a sense of ambition without overhyping.
- •The design language leaned into abstraction, representing energy, ecosystems, and movement with subtle visual metaphors.
- •The structure walked viewers through past progress, current initiatives, and future commitments, framing Chevron as a company acting with urgency and discipline.
The Outcome
- •The final presentation was used at high-level internal meetings and external partner briefings, helping the New Energies division unify its voice and messaging.
- •Stakeholders noted the clarity and modernity of the visuals and appreciated the balance between honesty and optimism.