Norigami
Designing an Engaging Investor Pitch Deck for a Food Startup that closed the deal.
Norigami is a London-based food startup revolutionizing the grab-and-go category with a Japanese twist: Onigirazu — handheld rice sandwiches with premium fillings. This investor pitch deck was designed to help secure £400,000 in funding to launch Norigami’s first fixed-location store after validating the product through pop-ups and corporate catering. The brand pairs culinary innovation with wellness, tech-driven retail, and a deep sense of purpose — blending bold visual storytelling with mission-first positioning to engage investors and partners.
The Ask
Secure £400,000 in seed funding (SEIS/EIS advance assurance approved) in exchange for 15–20% equity to open Norigami’s first retail location in central London, optimize operational capabilities, and build out a scalable, tech-based, multi-channel expansion strategy.
The Challenge
Although the UK grab-and-go market is booming, it’s saturated with processed, bread-based, and nutritionally weak options. Food intolerances are rising, and consumers are demanding more innovation, transparency, and authenticity — but few players deliver. Norigami needed a compelling story and clear value proposition to stand out and resonate with purpose-driven investors.
The Solution
- •Designed narrative-rich pitch deck linking market trends, health awareness, and Japanese culture
- •Structured clear problem/solution framework with founder-led storytelling
- •Showcased product-market fit through pop-up success, press, and influencer traction
- •Outlined scalable growth model (shops, kiosks, delivery, tech stack) and exit roadmap
- •Applied minimal, modern identity that mirrored the brand’s personality
The Outcome
- •Raised investor interest and began early-stage funding conversations
- •Successfully positioned Norigami as a scalable, ethical, and forward-looking F&B brand
- •Garnered continued press visibility and new collaboration offers from major corporate partners (e.g., Goldman Sachs, Facebook, Selfridges, WeWork)
- •Built strong investor confidence through credible market analysis and a strong narrative of growth