Norigami

The Ask

Secure £400,000 in seed funding (SEIS/EIS advance assurance approved) in exchange for 15–20% equity to open Norigami’s first retail location in central London, optimize operational capabilities, and build out a scalable, tech-based, multi-channel expansion strategy.

The Challenge

Although the UK grab-and-go market is booming, it’s saturated with processed, bread-based, and nutritionally weak options. Food intolerances are rising, and consumers are demanding more innovation, transparency, and authenticity — but few players deliver. Norigami needed a compelling story and clear value proposition to stand out and resonate with purpose-driven investors.

The Solution

• Designed narrative-rich pitch deck linking market trends, health awareness, and Japanese culture • Structured clear problem/solution framework with founder-led storytelling • Showcased product-market fit through pop-up success, press, and influencer traction • Outlined scalable growth model (shops, kiosks, delivery, tech stack) and exit roadmap • Applied minimal, modern identity that mirrored the brand’s personality

The Outcome

• Raised investor interest and began early-stage funding conversations • Successfully positioned Norigami as a scalable, ethical, and forward-looking F&B brand • Garnered continued press visibility and new collaboration offers from major corporate partners (e.g., Goldman Sachs, Facebook, Selfridges, WeWork) • Built strong investor confidence through credible market analysis and a strong narrative of growth