Designing a Full Food Startup Brand that Looks just like an Established Company
The lovechild of sushi and a sandwich, NORIGAMI’s bold brand identity slices through the noise with playful icons, witty copy, and color-coded clarity — proving healthy grab-and-go can be fresh, fun, and undeniably irresistible.
Designing a Full Food Startup Brand that Looks just like an Established Company
The Ask
Create a disruptive food brand from scratch, blending identity, strategy, and visual storytelling.
The Challenge
- Highly competitive London F&B market;
- Needed identity with strong cultural roots;
- Brand had to impress investors and connect with consumers.
Designing a Full Food Startup Brand that Looks just like an Established Company
The Solution
- Developed full identity system including name, logo, and packaging;
- Built brand narrative and launch strategy;
- Designed investor materials.
The Outcome
Launched Norigami as a polished, resonant brand that impressed investors and won market attention.
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