Building a new logo for Sunrise Cellars' wine stores
From supermarket aisle to boutique destination: I rebranded Sunrise Cellars into a premium wine store that celebrates discovery, craftsmanship, and everyday celebration.
Building a new logo for Sunrise Cellars' wine stores
The Ask
Rebrand two NJ wine shops into a boutique destination with a stronger identity, curated selection, and upgraded customer experience.
The Challenge
• Legacy branding tied to ShopRite made the stores feel generic
• Needed to stand out in a crowded retail market
• Website design and e-commerce lacked visual appeal and usability
• Customer perception didn’t reflect the curated, boutique-quality wine selection
Building a new logo for Sunrise Cellars' wine stores
The Solution
• Developed new logo concepts inspired by sun, soil, and grapes
• Crafted a refined brand identity aligned with boutique positioning
• Redesigned e-commerce visuals for clarity, elegance, and conversion
• Curated wine promotions (organic, biodynamic, natural) with lifestyle-driven storytelling
The Outcome
Positioned Sunrise Cellars as a distinctive boutique wine destination, elevating the in-store and online experience while signaling expertise and curation to customers.
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