PROJECT TYPE
Presentation Design
Client
CDW
Client Type
Agency / Tech
Agency
Ogilvy
Designing a New Business Pitch Deck to online tech store CDW
For a high-stakes pitch, Ogilvy brought me in to design a sharp, on-brand deck that positioned them as CDW’s ideal creative partner—blending storytelling, clarity, and strategic depth.
/ SAMPLES
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/ impact
Designing a New Business Pitch Deck to online tech store CDW
The Ask
This included showcasing:
- Ogilvy’s five business units
- Their unified yet modular service model
- Sector-specific B2B experience
- Global scale and tech fluency
- All within a cohesive, emotionally intelligent narrative that emphasized creative firepower and strategic depth.
The Challenge
- The deck needed to speak to both marketing and procurement stakeholders — marrying creativity with business rigor
- CDW operates in a complex, solution-driven B2B space, requiring more than flashy visuals — every slide had to earn its place
- Internal stakeholders at Ogilvy wanted to present both horizontal integration and vertical expertise without overwhelming the client
/ impact
Designing a New Business Pitch Deck to online tech store CDW
The Solution
- Built narrative around “impact happens at the intersection,” Ogilvy’s core idea
- Highlighted five verticals with distinct but connected design blocks
- Designed modular layouts to navigate seamlessly across disciplines
- Added B2B proof points with logos, maps, and sector casework
- Kept storytelling human, distilling complexity into plain, relatable themes
The Outcome
- The deck served as the anchor narrative for Ogilvy’s relationship-building with CDW and aligned all practice leads under a single storytelling framework.
- Design and story choices made the agency’s breadth feel empowering, not overwhelming.
- Helped reinforce Ogilvy’s position as a modern, tech-competent creative powerhouse with depth in B2B.
Build Something Worth Talking About
Your story won’t sell itself. Let’s turn your slides into a stage that wins hearts and wallets.
