TGI Fridays Franchisor, LLC
Designing Impactful Visuals for a Food Franchisor's Keynote Event
In partnership with ADM Productions
TGI Fridays teamed up with ADM Productions to develop the full visual identity and screen content for its 2020 Global Business Conference. Tasked with building cohesion and energy across a multi-day leadership summit, we brought the brand’s bold voice and iconic flavor to life through layered motion graphics, nostalgic callouts, and cheeky visual storytelling — all grounded in a high-energy theme: “Ignite the Future.”
The Ask
Develop a full-stage visual language for a high-stakes global business conference.Design a look and feel that celebrates the brand’s past while galvanizing franchise owners and execs around a future-forward growth agenda.Unite diverse stakeholders with punchy, brand-immersive storytelling.
The Challenge
- •Create excitement while balancing business content and entertainment
- •Maintain TGI Fridays’ edgy and nostalgic tone without feeling outdated
- •Ensure consistency across video, slides, historical visuals, and food-centric storytelling
- •Design for a massive LED screen backdrop, with animation synced to live presenter pacing
The Solution
- •Designed motion-driven conference visuals anchored by the “IGNITE” theme
- •Used metaphors like a deconstructed burger to symbolize brand layers
- •Celebrated heritage with retro menu modules and iconic inventions
- •Delivered custom animations, logo lockups, and seamless screen transitions for an immersive experience
The Outcome
- •Energized hundreds of global attendees and franchisees with a unified creative thread
- •Successfully reinforced brand legacy while repositioning Fridays for future relevance
- •Created a re-usable asset library for regional markets and future leadership events
- •Strengthened ADM’s relationship with the client through bold creative execution under tight production timelines