Norigami
Designing a Full Food Startup Brand that Looks just like an Established Company
NORIGAMI set out to redefine grab-and-go meals with a disruptive new concept: sushi sandwiches. I crafted a bold brand strategy and visual identity featuring playful dietary icons, striking black-and-white design with vibrant color coding, and messaging that made this innovative product instantly understandable and crave-worthy. The result? A standout brand that turned unfamiliar into undeniable.
Norigami
Designing a Full Food Startup Brand that Looks just like an Established Company
The lovechild of sushi and a sandwich, NORIGAMI’s bold brand identity slices through the noise with playful icons, witty copy, and color-coded clarity, proving healthy grab-and-go can be fresh, fun, and undeniably irresistible.
The Ask
Create a disruptive food brand from scratch, blending identity, strategy, and visual storytelling.
The Challenge
- •Highly competitive London F&B market;
- •Needed identity with strong cultural roots;
- •Brand had to impress investors and connect with consumers.
The Solution
- •Developed full identity system including name, logo, and packaging;
- •Built brand narrative and launch strategy;
- •Designed investor materials.
The Outcome
Launched Norigami as a polished, resonant brand that impressed investors and won market attention.
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