Project Overview
Norigami
Designing a Full Food Startup Brand that Looks just like an Established Company
The lovechild of sushi and a sandwich, NORIGAMI’s bold brand identity slices through the noise with playful icons, witty copy, and color-coded clarity, proving healthy grab-and-go can be fresh, fun, and undeniably irresistible.
The Ask
Create a disruptive food brand from scratch, blending identity, strategy, and visual storytelling.
The Challenge
• Highly competitive London F&B market; • Needed identity with strong cultural roots; • Brand had to impress investors and connect with consumers.
The Solution
• Developed full identity system including name, logo, and packaging; • Built brand narrative and launch strategy; • Designed investor materials.
The Outcome
Launched Norigami as a polished, resonant brand that impressed investors and won market attention.