CDW

The Ask

This included showcasing:• Ogilvy’s five business units • Their unified yet modular service model • Sector-specific B2B experience • Global scale and tech fluency • All within a cohesive, emotionally intelligent narrative that emphasized creative firepower and strategic depth.

The Challenge

• •The deck needed to speak to both marketing and procurement stakeholders, marrying creativity with business rigor
• •CDW operates in a complex, solution-driven B2B space, requiring more than flashy visuals, every slide had to earn its place
• •Internal stakeholders at Ogilvy wanted to present both horizontal integration and vertical expertise without overwhelming the client

The Solution

• •Built narrative around “impact happens at the intersection,” Ogilvy’s core idea
• •Highlighted five verticals with distinct but connected design blocks
• •Designed modular layouts to navigate seamlessly across disciplines
• •Added B2B proof points with logos, maps, and sector casework
• •Kept storytelling human, distilling complexity into plain, relatable themes

The Outcome

• •The deck served as the anchor narrative for Ogilvy’s relationship-building with CDW and aligned all practice leads under a single storytelling framework.
• •Design and story choices made the agency’s breadth feel empowering, not overwhelming.
• •Helped reinforce Ogilvy’s position as a modern, tech-competent creative powerhouse with depth in B2B.