Philips Healthcare

Healthcare Technology Presentation

In partnership with Blondefish

Philips runs two experience centers, in Best and Cambridge, where prospective clients come to see what the technology does. The people who host those visits are Sales Enablement Managers: technical presenters whose job is to explain everything Philips does, build interest, and leave the room with an appointment with a decision maker. They present inside an immersive room, with the deck projected across three walls. I rebuilt their presentation as a fully interactive, clickable experience made for that room.

Executive PresentationHealthcare & Pharma2024PowerPoint

Philips Healthcare

Healthcare Technology Presentation

Technical complexity, made human.

The Ask

An engaging, immersive, interactive deck for the experience centers, one the Sales Enablement Managers would want to present.

The Challenge

•The previous presentation was clunky and unappealing. It did not match the technology on show in the room, and the Sales Enablement Managers were reluctant to present it.
•A presenter who dreads their own deck delivers it flat, and in a sales setting that costs appointments.
•The room can detect a hand placed on the wall, so every button in the deck had to work as a touch target on a very large surface.
•The presenters needed to navigate freely: start from the agenda, choose the order of sections, and skip the ones that did not matter to the audience in front of them. The audience might be clinicians one day and hospital executives the next.
•All of it had to run in Microsoft PowerPoint.

The Solution

•I built the agenda slide as the hub of the whole presentation. It opens the deck, and it returns as the divider between sections, so the presenter always comes back to the same map and picks the next destination.
•Every section is reachable from that agenda in any order, and any section can be left out. The story is modular, not linear.
•Every button is sized and spaced for a hand on a wall, not a mouse on a laptop.
•I developed a cohesive visual identity and branded PowerPoint templates, and broke the content into modular blocks so complex medical technology stays clear on a three-wall display.

The Outcome

The Sales Enablement Managers enjoyed presenting it. They were more excited by the material, more engaged with it, and so more engaging in front of prospects. I do not have measured results from Philips, such as appointment rates, so I am not going to quote any. The change I saw was in the presenters: a deck they were reluctant to use became one they wanted to present.

In Motion