Pitch & Investor DeckConsumer Technology2023
ProjectBe — ColorCode
Brand Pitch Deck
Anya, founder of Project Be, wanted to introduce the science of ColorCode personality profiling to her audience of adult learners. She asked me to design a dynamic, story-driven presentation to make the model both memorable and actionable. The audience: ambitious, curious individuals interested in improving their relationships and self-awareness.
The Ask
Design a workshop deck that introduced the Color Code personality framework in an engaging, easy-to-grasp way for a diverse client audience.
The Challenge
- •Abstract psychology concepts risked feeling academic and dry
- •Participants had varying familiarity with personality frameworks
- •Needed a balance between credibility and interactivity
- •Workshop materials had to be flexible for future reuse
The Solution
- •Created story-driven slides blending bold visuals with simplified psychology concepts
- •Designed interactive exercises to let participants map their own personality types
- •Used color-coded visual system for clarity and memorability
- •Built modular deck adaptable for both in-person and virtual sessions
The Outcome
Delivered an interactive workshop that made the Color Code framework accessible and memorable, energizing participants, sparking conversation, and giving Project Be a reusable tool for future trainings.