Project Overview
ProjectBe — ColorCode
Brand Pitch Deck
A brand concept, pitched with the confidence to match.
The Ask
Design a workshop deck that introduced the Color Code personality framework in an engaging, easy-to-grasp way for a diverse client audience.
The Challenge
• Abstract psychology concepts risked feeling academic and dry • Participants had varying familiarity with personality frameworks • Needed a balance between credibility and interactivity • Workshop materials had to be flexible for future reuse
The Solution
• Created story-driven slides blending bold visuals with simplified psychology concepts • Designed interactive exercises to let participants map their own personality types • Used color-coded visual system for clarity and memorability • Built modular deck adaptable for both in-person and virtual sessions
The Outcome
Delivered an interactive workshop that made the Color Code framework accessible and memorable, energizing participants, sparking conversation, and giving Project Be a reusable tool for future trainings.