Pitch & Investor DeckPharmaceutical2023
Evolus
A Lifestyle-Driven Pharma Pitch Deck That Breaks the Mold
In partnership with RAPP
Evolus is not your average pharma brand. Disrupting the aesthetics market with a bold, lifestyle-forward take on neurotoxins, Evolus needed a creative partner who could match that energy. RAPP, the global agency tasked with winning the account, reached out to develop a pitch deck that could both respect the clinical category and break out of its generic, overly-medical tropes. The result? A deck that felt more like a fashion campaign than a sales tool—without losing an ounce of strategy.
The Ask
Design a bold immersion deck to position Evolus as a disruptive aesthetics brand and align RAPP’s creative strategy with leadership.
The Challenge
- •Needed balance between pharma credibility and lifestyle energy;
- •Risk of content feeling too clinical;
- •Highly competitive aesthetics market required standout storytelling.
The Solution
- •Created story-driven deck with bold visuals and lifestyle imagery;
- •Integrated consumer insights with emotional storytelling;
- •Designed modular layouts optimized for pitch delivery.
The Outcome
- •Positioned Evolus as a disruptive challenger brand;
- •Equipped RAPP with a polished, energetic pitch tool that inspired confidence and creative alignment.