Project Overview
Evolus
A Lifestyle-Driven Pharma Pitch Deck That Breaks the Mold
Helping a global agency cut through clinical clutter with a lifestyle-first, high-touch pitch deck for a modern aesthetics brand.
The Ask
Design a bold immersion deck to position Evolus as a disruptive aesthetics brand and align RAPP’s creative strategy with leadership.
The Challenge
• Needed balance between pharma credibility and lifestyle energy; • Risk of content feeling too clinical; • Highly competitive aesthetics market required standout storytelling.
The Solution
• Created story-driven deck with bold visuals and lifestyle imagery; • Integrated consumer insights with emotional storytelling; • Designed modular layouts optimized for pitch delivery.
The Outcome
• Positioned Evolus as a disruptive challenger brand; • Equipped RAPP with a polished, energetic pitch tool that inspired confidence and creative alignment.