Starz
Special Forces Insights for StarzPlay UK
In partnership with Special Forces
When StarzPlay UK needed to decode consumer behavior like a black ops mission, they tapped Special Forces Insights—and me—to design a high-stakes research and debrief deck. This wasn’t your average PowerPoint: it distilled complex data into a sharp, visual narrative that armed executives with actionable insights for strategic decisions. The result? A deck that didn’t just inform—it engaged, aligned, and empowered the StarzPlay team to execute with precision.
The Ask
Translate complex UK market insights into a clear, executive-ready deck to guide StarzPlay’s strategy.
The Challenge
Dense consumer data risked overwhelming; Needed clarity for executives; Insights had to be reframed as opportunities
The Solution
- •Structured narrative from context to insights to growth levers;
- •Simplified data into visual frameworks and story-led charts;
- •Conducted ethnographic deep dive, semiotics, and expert interviews
The Outcome
The deck turned raw research into a strategic story that clarified opportunities and enabled executive alignment.