Project Overview
Starz
Special Forces Insights for StarzPlay UK
To help StarzPlay grow in the UK, Special Forces NYC ran a multi-phase insights program decoding British TV culture and its influence on VOD habits through semiotics, expert panels, and consumer research.
The Ask
Translate complex UK market insights into a clear, executive-ready deck to guide StarzPlay’s strategy.
The Challenge
Dense consumer data risked overwhelming; Needed clarity for executives; Insights had to be reframed as opportunities
The Solution
• Structured narrative from context to insights to growth levers; • Simplified data into visual frameworks and story-led charts; • Conducted ethnographic deep dive, semiotics, and expert interviews
The Outcome
The deck turned raw research into a strategic story that clarified opportunities and enabled executive alignment.