Starz
Special Forces Insights for StarzPlay UK
In partnership with Special Forces
When StarzPlay UK needed to decode consumer behavior like a black ops mission, they tapped Special Forces Insights, and me, to design a high-stakes research and debrief deck. This wasn’t your average PowerPoint: it distilled complex data into a sharp, visual narrative that armed executives with actionable insights for strategic decisions. The result? A deck that didn’t just inform, it engaged, aligned, and empowered the StarzPlay team to execute with precision.
Starz
Special Forces Insights for StarzPlay UK
To help StarzPlay grow in the UK, Special Forces NYC ran a multi-phase insights program decoding British TV culture and its influence on VOD habits through semiotics, expert panels, and consumer research.
The Ask
Translate complex UK market insights into a clear, executive-ready deck to guide StarzPlay’s strategy.
The Challenge
Dense consumer data risked overwhelming; Needed clarity for executives; Insights had to be reframed as opportunities
The Solution
- •Structured narrative from context to insights to growth levers;
- •Simplified data into visual frameworks and story-led charts;
- •Conducted ethnographic deep dive, semiotics, and expert interviews
The Outcome
The deck turned raw research into a strategic story that clarified opportunities and enabled executive alignment.
Selected Slides
Start a project
Your deck should change the room.
Let's build something that moves an audience. Not just informs them.
Let's talk →