Project Overview
Intercept Pharmaceuticals
ToddStreet for Intercept
A regional training deck for Intercept’s salesforce, designed to align teams around market needs with clarity, consistency, and strong visual structure.
The Ask
Design a presentation for regional leaders that worked in-person and virtually while staying legible, energetic, and on-brand.
The Challenge
• Dense data, charts, and acronyms made the content hard to follow. • Inconsistent slide styles across regions diluted the brand and confused the narrative. • Presentation needed to work live and virtually, staying legible, energetic, and easy to adapt.
The Solution
• Introduced a clear grid system with hierarchy, whitespace, and branded callouts. • Standardized slide styles with modular blocks and icons for easy regional use. • Built a master PowerPoint deck with editable layouts to keep updates on-brand. • Added flexible slide types for data, storytelling, and activities.
The Outcome
Delivered a unified deck that simplified complexity, reinforced brand authority, and gave leaders a scalable tool for consistent sales training.