Project Overview
Special Forces Insights Deck for Google
Helping a strategy agency turn high-level insights into a sleek, story-driven deck for Google’s executive teams.
The Ask
Turn dense commerce research into an executive-ready presentation that sparked action from Google leadership.
The Challenge
• Complex data risked losing non-specialists; • Needed to balance depth with clarity; • A demanding C-level audience required authority and relevance
The Solution
• Structured narrative: context → insight → opportunity → action; • Reframed findings into clear frameworks and metaphors; • Designed a confident, visual deck optimized for executive delivery
The Outcome
The deck transformed research into a compelling strategic story, enabling Google leaders to align on priorities and new opportunities.