Special Forces Insights Deck for Google
In partnership with Special Forces
Special Forces, a boutique strategy agency in New York, was tapped by Google to decode the evolving dynamics of modern commerce—and needed help turning a complex research initiative into a deck that would resonate with senior stakeholders. I came in to transform their dense findings into a clean, narrative-driven visual story. Working closely with the Special Forces strategy team, I designed and structured the most critical section of the final presentation: a modular, insight-led deck that balanced rigor with rhythm, and gave Google leadership the clarity they needed to act on it.
The Ask
Turn dense commerce research into an executive-ready presentation that sparked action from Google leadership.
The Challenge
- •Complex data risked losing non-specialists;
- •Needed to balance depth with clarity;
- •A demanding C-level audience required authority and relevance
The Solution
- •Structured narrative: context → insight → opportunity → action;
- •Reframed findings into clear frameworks and metaphors;
- •Designed a confident, visual deck optimized for executive delivery
The Outcome
The deck transformed research into a compelling strategic story, enabling Google leaders to align on priorities and new opportunities.