Industries, Consumer & Retail

Presentation design for consumer and retail brands

Hospitality, franchise, beauty and FMCG brands, where there is never a shortage of feeling and often no spine.

6 engagements for Marriott Luxury Group, Evolus, Sunrise Cellars, TGI Fridays Franchisor, LLC, Post Consumer Brands and 1 more. Formats: Executive Presentation, Pitch & Investor Deck, Strategic Narrative, Training Presentation.

Consumer brands arrive with the opposite problem to pharma: no shortage of feeling, no spine. The deck is beautiful, on-brand, full of lifestyle photography, and after twenty slides the room still cannot say what is being asked of them.

These audiences are also unusually design-literate, which cuts both ways. They will notice craft, and they will notice when craft is standing in for an argument. A franchise rollout has to land with operators who did not choose to be there; a luxury brand narrative has to sound like the brand and still make a case.

The discipline is the same as everywhere else, just less expected here: decide what the room has to do differently afterwards, then cut everything that is not moving them toward it.

Selected work in consumer & retail