Presentation design for agencies and consultancies

Agencies are the hardest client and the best one. Hardest because the deck is judged as a work sample: a new business pitch that looks average is an argument against hiring you, whatever it says. Best because nobody has to be convinced that the craft matters.

What agencies actually need is capacity and distance. Capacity because pitch weeks collide with delivery, and distance because the team closest to the work is the least able to see which slide is doing nothing. I have been the outside pair of eyes on new business pitches for Ogilvy Performance Marketing, RAPP and Grey.

Confidentiality is the baseline. NDAs are signed before a brief is shared, and agency-partner work is presented as the agency’s, not mine, unless we have agreed otherwise.