OPMG × RAPP

The Ask

I was responsible for the most advanced and structurally critical section of the deck: illustrating how data signals across touchpoints are captured, modeled, enriched, and applied to drive business actions.

The Challenge

Think: from data ingestion to customer decisioning, in a language the CMO, CTO, and CRO could all align on.

The Solution

• Audited OPMG’s signal taxonomy and frameworks to unify language across analytics, media, and creative teams • Designed a layered “data journey” showing how first-, second-, and third-party data is captured, modeled, and activated • Created a “signal grid” metaphor to visualize how deeper data drives +30%, +50%, +100% performance lifts • Grounded strategy in real use cases like lead scoring, personalization, and pathing models to connect theory to outcomes

The Outcome

• Helped align senior leadership across creative, data, and media • Visuals became a foundational part of OPMG’s 2025 strategy comms • Created a reusable visualization system for future client pitches and training • Transformed complex signal architecture into executive-aligned storytelling