OPMG × RAPP
Connected Data Deck
OPMG was preparing a global internal C-suite strategy presentation focused on operationalizing connected data across marketing, media, and CRM. The existing framework was rich in capabilities but lacked visual clarity and conceptual cohesion, especially in the most advanced sections. They needed a strategist/designer hybrid who could both understand and simplify the tech stack without dumbing it down.
OPMG × RAPP
Connected Data Deck
A data story that made complexity look like clarity.
The Ask
I was responsible for the most advanced and structurally critical section of the deck: illustrating how data signals across touchpoints are captured, modeled, enriched, and applied to drive business actions.
The Challenge
Think: from data ingestion to customer decisioning, in a language the CMO, CTO, and CRO could all align on.
The Solution
- •Audited OPMG’s signal taxonomy and frameworks to unify language across analytics, media, and creative teams
- •Designed a layered “data journey” showing how first-, second-, and third-party data is captured, modeled, and activated
- •Created a “signal grid” metaphor to visualize how deeper data drives +30%, +50%, +100% performance lifts
- •Grounded strategy in real use cases like lead scoring, personalization, and pathing models to connect theory to outcomes
The Outcome
- •Helped align senior leadership across creative, data, and media
- •Visuals became a foundational part of OPMG’s 2025 strategy comms
- •Created a reusable visualization system for future client pitches and training
- •Transformed complex signal architecture into executive-aligned storytelling
In Motion
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